Glenfiddich wanted to encourage more enthusiasts to sign up to their ECRM program. We created a virtual whisky warehouse full of history and prizes. To promote it we engaged influential whisky bloggers by sending them a locked box full of whisky and a code to unlock the warehouse. But there was a catch…To open the box they had to work out daily email clues, which lead them to another well-known whisky blogger who had their code to unlock the box. Campaign Big Awards Finalist.
VIRTUAL INTERACTIVE WEBSITE
The virtual whisky warehouse full of history and prizes. You can see more here: http://www.unit9.com/project/glenfiddich-slumbering-warehouse.