Not too long ago online shopping for your groceries was a new concept. So to promote Tesco’s new ‘Shop and Go’ app we created the UK’s first virtual supermarket. No one likes returning home from holiday to be greeted by an empty fridge. So we installed a virtual kitchen in the departure lounge of Gatwick airport. Travellers could fill up their online shopping basket by scanning essential items like bread and milk in the interactive fridges using the app. The food would be delivered right to their door in time for their arrival back home.


Virtual fridges at Gatwick airport for travellers to order their groceries before they leave.


We received loads of non paid for media in TV, press and online about it and there was a 80% increase on downloads of the app. Job done.


Virtual Supermarket