0% interest for 4 months! Who could possibly have 0% interest in that? Well, for some of PayPal’s customers, this great deal hadn’t got them going at all. We’d been mailing and emailing for 5 months…and nothing. Zip, zilch, nada. How could we get them to listen to us? If 0% interest hadn’t got them buzzing, the enjoyment they could have buying all the stuff they wanted, just might. So, we chose to celebrate our offer. To amplify it. To give our audience something worth keeping. And above all, make it FUN!