Around half a million women every year work on Christmas Day. To thank them Boots gave some of them an early Christmas present…The Gift of Beauty. During filming of the TV ad we played heartfelt messages from friends and family to our REAL deserving ladies in our beauty ‘truth booth’. We captured their reactions which were made into lovely, heartwarming social content films across all Boots’s platforms.
Social content films were used across their social media channels such as Facebook and Instagram.