An integrated campaign for the launch of the innovative new digital bank. B Bank promised to be a revolutionary way to take control of your finances. The banking app intuitively analyses your spending while offering ways you could manage your money better. The integrated campaign with the positioning ‘A liberating new way to manage your money’ didn’t want to sound or look like a traditional bank but rather trying to appeal to a younger savvy digital audience. Part of the 4 person core team on this huge project launch.

TV & ONLINE

INSTORE & POS

Vibrant and eye catching print, interactive POS with takeaway lego bricks. https://www.youandb.co.uk/

SOCIAL & DIGITAL

Social content films with a difference giving advice on what NOT to spend your money on and digital banners.

FILM TWO

OUTDOOR & DM

Vibrant print and eye catching DM.

ECRM EMAILS

Launch emails encouraging existing customers to sign up to a B account.

B Bank

B Bank Launch

For
Clydesdale Bank/B Bank
URL
//www.youandb.co.uk