An integrated campaign for the launch of the innovative new digital bank. B Bank promised to be a revolutionary way to take control of your finances. The banking app intuitively analyses your spending while offering ways you could manage your money better. The integrated campaign with the positioning ‘A liberating new way to manage your money’ didn’t want to sound or look like a traditional bank but rather trying to appeal to a younger savvy digital audience. Part of the 4 person core team on this huge project launch.